Who We Are
A financial advisory practice built on expertise, integrity, and genuine commitment to client success.
Our Story
lunar-dock began with a simple observation: most people want to make smart financial decisions but struggle to find trustworthy guidance that puts their interests first. The financial services industry had created complexity where clarity should exist, and sales quotas often overshadowed genuine advice.
Our founders met while working at different financial institutions across London. Despite their varied backgrounds in banking, investment management, and financial planning, they shared frustration with practices that prioritized product sales over client outcomes. Late one evening in 2014, over coffee near Liverpool Street, they sketched out what a different kind of advisory practice might look like.
That conversation evolved into lunar-dock. We established our London office with a clear mission: provide financial guidance that we would want for our own families. No hidden agendas, no complicated fee structures designed to obscure costs, no pressure to purchase unnecessary products.
The early years tested our conviction. Building a client-first practice meant turning away opportunities that didn't align with our values. We grew slowly but deliberately, ensuring every client relationship met our standards for quality and transparency. Word spread through recommendations rather than aggressive marketing.
Today, we serve hundreds of clients across London and the broader UK. Our team has grown, but our foundational principles remain unchanged. We measure success not by assets under management or products sold, but by clients achieving their financial goals and feeling confident about their decisions.
What Drives Us
Unwavering Integrity
We recommend what's right for you, even when it means less revenue for us. Your trust is worth more than any transaction.
Client Education
Informed clients make better decisions. We invest time explaining concepts so you understand not just what to do, but why.
True Independence
We're not beholden to product providers or parent companies. Our only loyalty is to your financial wellbeing.
Professional Excellence
Continuous learning keeps us sharp. We maintain rigorous standards for technical knowledge and ethical conduct.
Accessible Expertise
Financial planning shouldn't be reserved for the ultra-wealthy. We work with clients at various stages of wealth building.
Long-Term Relationships
We're partners in your financial journey, not vendors completing one-off transactions. Success compounds over years, not quarters.
Meet Our Team
Our advisors bring diverse expertise and share a common commitment to putting your interests first.
Rebecca Ashworth
Founding Partner & Senior Financial Planner
Rebecca started her career at a major investment bank before realizing her passion lay in individual financial planning. She holds Chartered Financial Planner status and specializes in retirement planning and pension optimization. Outside work, she volunteers teaching financial literacy at London secondary schools.
David Chen
Founding Partner & Investment Specialist
With fifteen years managing institutional portfolios, David brings deep investment expertise to lunar-dock. He's passionate about making sophisticated investment strategies accessible to individual investors. David is a CFA charterholder and speaks regularly at industry conferences about portfolio construction.
Amara Okafor
Senior Tax Advisor
Amara joined lunar-dock after a decade at a Big Four accounting firm. Her expertise in UK tax law helps clients navigate complex situations and optimize their tax positions legally and ethically. She's particularly skilled at working with small business owners balancing personal and business finances.
Thomas Whitfield
Financial Planner
Thomas specializes in helping young professionals and first-time investors build solid financial foundations. His approachable style and ability to explain complex topics simply make him particularly effective with clients new to financial planning. He holds Level 4 Diploma in Financial Planning.
Sophia Kowalski
Pension Specialist
Sophia's expertise covers everything from workplace pensions to SIPP management and annuity selection. She previously worked in pension administration for the NHS before moving into advisory work. Clients appreciate her patience in explaining pension complexities and her meticulous attention to detail.
Marcus Johnson
Client Relationship Manager
Marcus ensures our client experience remains exceptional. He coordinates between team members, manages ongoing communications, and makes sure nothing falls through the cracks. Before joining lunar-dock, he worked in private client services at a wealth management firm.
Our Journey
Foundation
lunar-dock established in London with two founding partners and a vision for independent, client-focused financial advice.
First Hundred Clients
Reached 100 active client relationships, entirely through referrals and recommendations. No paid advertising.
Team Expansion
Grew the team to six professionals, adding specialized expertise in tax planning and pension optimization.
Enhanced Services
Launched comprehensive investment management services and expanded our financial planning capabilities.
Digital Integration
Implemented secure client portal and enhanced digital communication capabilities during pandemic adaptation.
Milestone Achievement
Surpassed £100 million in assets under guidance while maintaining our commitment to personalized service.
Continued Growth
Now serving over 850 clients across the UK with an expanded team and enhanced service offerings.
How We're Different
We Take Time to Listen
Initial consultations aren't rushed sales pitches. We spend time understanding your situation, goals, and concerns before suggesting anything. Many clients tell us this feels refreshingly different from previous advisory experiences.
We Explain, Not Just Recommend
You'll understand why we suggest specific strategies. We use clear language and real examples rather than hiding behind jargon. Questions are always welcome and never treated as inconvenient.
We're Honest About Limitations
If we're not the right fit for your needs or if something falls outside our expertise, we'll tell you directly. We'd rather refer you elsewhere than provide subpar service.
We Adapt to Life Changes
Your financial plan isn't static. Career changes, family additions, inheritance, health issues—life throws curveballs. We help you adjust course while staying focused on long-term objectives.
Professional Recognition
FCA Authorized
We're authorized and regulated by the Financial Conduct Authority, ensuring we meet rigorous standards for competence and ethical conduct.
Industry Memberships
Our team maintains active memberships with the Personal Finance Society and Chartered Insurance Institute, demonstrating ongoing commitment to professional development.
Advanced Qualifications
Multiple team members hold Chartered Financial Planner status, and we collectively maintain CFA, ACCA, and advanced pension qualifications.
Client Satisfaction
Over 90% of our new clients come through referrals from existing relationships, reflecting satisfaction with our service approach.
Community Involvement
We believe in giving back to the community that supports our practice.
Financial Literacy Education
Team members volunteer at London secondary schools, teaching basic financial concepts to teenagers. We've reached over 2,000 students through these programs, covering topics like budgeting, understanding credit, and the basics of investing.
Pro Bono Consultations
Each quarter, we reserve time for free financial consultations with individuals facing challenging circumstances who wouldn't otherwise access professional advice.
Local Business Support
We conduct workshops for small business owners in our neighborhood, helping entrepreneurs understand financial planning for both their ventures and personal lives.
Want to Learn More?
We're happy to answer questions about our approach and explore whether we're the right fit for your needs.
Get in Touch